PROJECT:
Sirens Games
Sirens Games is a local small business and hang out spot, a one-stop shop for board and card game enthusiasts. Their clients can rent games to play in their shop, or to bring home to play. They also have a large selection of games for purchase, ranging from popular titles to niche, underground treasures. The store has recently seen a sudden rise in foot traffic, as their customers share their positive experience via word of mouth.
With this recent success, the owners realized that they would benefit greatly by having more branded materials. By creating custom shopping bags, exterior signage, and loyalty cards, the store could increase outward visibility to the public. And to extend the brand experience to internal-facing products, creating custom loyalty cards, event calendar, and note pads for keeping score during games were a must,
The design requested was to be clean, simple, and friendly, as they wished to attract not only long-time board and card game enthusiasts, but also newcomers and families. The resulting design places emphasis on white space, clean lines, and a simple color palette.
The work featured on this page is a conceptual project. Any potential similarities to existing companies are unintentional and coincidental.