PROJECT:
Calico
Calico is a social media marketing company that has undergone a recent rebrand. They were seeking to revamp their internal communications templates to better match their new brand identity. Specifically, they were planning to unveil a major roadmap for company-wide use, a ten-step process for development of all social media strategies for their clients.
The new brand features vibrant colors and bold text, showcasing the company's fun and energetic approach to social media strategy. The internal communication pieces extend this exciting aura with the use of curved lines and busy-yet-balanced visual layout. Each step in the designated process was assigned a color to enable quick recognition and understanding, while tying in the brand colors used in the company's full color logo.
The work featured on this page is a conceptual project. Any potential similarities to existing companies are unintentional and coincidental.